Why Align Sales and Marketing?

Sales and Marketing: Marketing creates a lead and Sales ensures that the lead converts into business by facilitating a sales transaction.

AIDA & SPANCO: AIDA (Attention, Interest, Desire, Action) The last “A” of AIDA initiates SPANCO. (Suspect, Prospect, Approach, Need Analysis, Closing, Order). 

MQL & SQL: Marketing Qualified Lead have the “willingness to buy”.  Sales Qualified Lead are those MQL which are backed with “capability and urgency to buy”.

Where does the mis alignment between Sales and Marketing start?

32% Marketing people do not use Sales data fully. 43% Sales people do not fully use Marketing data.

What are the areas where alignment of Sales and Marketing has helped best run companies in past?

How does alignment of Sales and Marketing help in realising a better LTV(Life Time Value) from customers?

How much revenue boost can one expect by aligning Sales and Marketing to 100%?

How does CRM help in better aligning Sales and Marketing?

What is the monetary benefit if you are able to align sales and marketing?

Finally, what are the 7 advantages of suitably aligning sales and marketing?

In this blog, we have tried to curate inputs from various websites on similar topic. For more details on this topic, we invite your queries on email id sanjay@consult4sales.com